What Can Miley Cyrus Teach Recruitment About Rebranding

What Can Miley Cyrus Teach Recruitment About Rebranding So the image of a nearly nude Miley Cyrus as she twerked her way, tongue out, through a performance at the MTV Awards, was shocking to say the least. Where was the sweet teen whose alter-ego was Hannah Montana? The show, and Mileys sexy new image, caused quite a commotion. And a bit like marmite, it seems people either love it or hate it. Either way, the stunt certainly got everyone talking, with all social media channels buzzing with the various opinions both positive and negative. With a 100% increase in followers on Twitter, a significantly higher search engine ranking and literally millions of YouTube views, revenue for the Miley Cyrus label was given a huge boost. And despite the fact that not all publicity was in favour of the star, in just one week her new track Wrecking Ball sold nearly 100,000 digital downloads, her Facebook page gained more than 226,000 new fans and her Twitter account attracted over 213,000 new followers. While discussions raged about the emotional wellbeing of the 21-year-old, those classifying Miley as yet another messed up child star, following in the troubled footsteps of Britney Spears and Lindsey Lohan, failed to consider it all from a somewhat different angle that this was perhaps one of the most elaborate re-branding stunts ever pulled Why re-brand? There were a number of reasons why Miley Cyrus and her team decided it was time to take action and re-brand. These include: She turned 21. The Hannah Montana brand portrayed her as young and innocent. The Hannah Montana followers had also come of age and were ready for a more adult image. As with all child stars, there comes a point at which they have to progress from child to adult. This nearly always requires a re-brand of some sort. The Hannah Montana image would not sustain Miley in the adult pop world alongside the eternal icons, such as Madonna. The re-brand of Miley Cyrus was perfectly planned and executed. It was strategic and smart, timed as it was to coincide with Miley coming of age. Miley and her team choose an international platform from which to present her new sexy image to the world. Effectively killing all assumptions that Miley was in any way like her innocent former alter-ego. While this served to push Miley forward to a new level and into a completely new market, it also burned all bridges for the multi-million dollar Hannah Montana label. From this there will definitely be no going back. Gone is the sweet Disney image and in its place something new entirely. So why was the re-brand of Miley Cyrus so successful? It seems Miley and her crew adhered to some tried and tested re-branding strategies. Other brands can learn some important lessons from these: Slow or explosive choose one method or the other. Mileys team chose the latter. Big time. Know your audience and target market inside out, including exactly how to get their attention. Build a brand identity around what sets you apart form the competition as a sex symbol in Mileys case Fill a void Miley satisfies the gap in the market for someone of her age and music genre. Develop a strong core brand message Mileys is to embrace what and who you are, a very powerful concept in the current political climate. Avoid diluting the brand or confusing the target audiences by eliminating unnecessary aspects of it. In Mileys case this was to say goodbye to Hannah Montana. For good. Develop a strategic plan and stick to it. The re-invention of Miley Cyrus was planned to the very last detail, from the timing, to the outfit, to the stage. Whether perceived by those who saw it as good or bad, it could not have been more memorable. Measure the impact and always gather as much feedback as possible. The long term implications might take some time to become apparent, but it is important to begin to develop a picture of how the new brand is being perceived and by whom. Miley Cyrus is now more famous than she has ever been even named one of the most influential celebrities of 2013 by Barbara Walters. Let social media do the work for you. Engaging communities and provoking discussion can have a ripple effect. One tweet, of the right tone and content, can soon have a topic trending, which more often then not will translate to higher revenues for the brand. This is certainly true for the Miley Cyrus brand. The importance of longevity: The challenge for any re-branding is to ensure the effects will be long term. Alongside following the strategies outlined above, any re-brand must be seen to be authentic. Brand ambassadors must believe in what they are promoting, inside and out. This can mean the difference between success and failure. Time will tell how the Miley Cyrus brand will fare over time, but the brand is certainly on the right track to continue along the road of success. Author: This article was written by Maximus IT.

How Do You Value Your Work - Personal Branding Blog - Stand Out In Your Career

How Do You Value Your Work - Personal Branding Blog - Stand Out In Your Career Requesting appropriate fees speaks to the value placed on your work. But in order for others to value your work, the process starts  with you. It begins by establishing credibility and trust prior to ever placing anything on the market. By building credibility first you are then able to sell value. Social Media Whether you are selling to a single entrepreneur or a corporation, everyone takes their own work and ideas seriously. Research the person with whom you are about to meet, and the executive team too, should one exist. Research the popular social media sites in order to gain personal insight about each person prior to  meeting. Profiles usually indicate what the individual holds to be most important to them. Next, glance through their postings and tweets for improved understanding. Website Click every tab on the client-to-be website. Take note of what catches your attention. Your notes become the best conversation starters once you advance passed the introductory small talk. Read up on the industry represented and how the company rates among their competitors. Next, read up on the top competitors in the industry. For added knowledge, compare the competitive company clientele list with that of the company you are about to visit. First Impression Your homework done ahead of time empowers your conversation. Trust and credibility are quickly built. Once this is accomplished, you will have the right formula for building a well-recognized personal brand. One of the initial rewards for having done your homework is that your conversation becomes friendlier. The process will put you far ahead of your own competitors. On occasion, you will be instructed on how to win the business because your prospective clientele enjoys speaking with you. Poor Entrepreneurial Example In the early stage of entrepreneurship, it was expected that services be given away for free in order to build credibility. But there comes a point in time when no one can afford to continue down this path. Have you reached your limit of giving services away for free? Sell Value Frequently it is the lack of self-confidence that is called into question. Review past accomplishments and list them. If you are active on social media, review the nice comments received. What is the common thread for all of these? Focus on the commonality to build talking points for your clientele. Marketing pieces may be created around these as well. This becomes your grassroots branding program at its best. Setting a fee for services also requires research. You will need to decide if you wish to be at the top of the scale, mid-way, or at the bottom. There is an emotional tie in all of this. Imagine yourself at a department store first drooling over the expensive designer section and then timidly walking over to the reduced pricing section. Where you would like your services to appear â€" designer or reduced? The way in which to build credibility, that produces referrals and testimonials, is to charge a fee that is fair to all (including yourself) and deliver on and possibly beyond the expectations of your clientele. As long as you produce highly credible information, outstanding customer care, and exceed expectations, you will produce a clientele that  sees the value in your work. The best news is you will have developed a returning and referring clientele known as the Smooth Sale!

How do I build up my confidence University of Manchester Careers Blog

How do I build up my confidence University of Manchester Careers Blog Guest post by Careers Consultant, Kim Bailey I vividly remember the first time I had to deliver a presentation to the class during my degree. It was a 10 minute presentation about Shakespeare to a small group of students, and it was by far the most terrifying thing I had to do since I arrived at university; uncontrollable shaking hands, red faced and heart palpitating I stumbled through. Fast-forward five years, and I’m off this afternoon to present to over 100 students as part of my day job. If you told me at university that presenting would be a core part of my future job I would have laughed in your face. So how did I get to the place where I’m comfortable and confident in my ability? Practise! It’s like anything; if you try and try again you will improve. I got a part time job as a Student Ambassador at university, where I had to give prospective students campus tours, and deliver presentations in schools. Yes the first time was petrifying, but by the hundredth time I was well versed in what to say, and knew how to engage my audience. Take small steps: Becoming more confident won’t happen overnight, but proactively try to take small steps over the coming months and years. Rather than seeing the things that scare you as big unsurmountable obstacles, try and break them down into smaller goals. This small step could be anything from, ‘I’m going to put my hand up this lesson and contribute an idea in my class’ to ‘I’m going to join a society this year to meet new people and try something new.’ Do the things which scare you: It’s so easy to avoid things you don’t want to do. For example, say there’s a networking evening on for your course where you can meet alumni and chat to them about their careers. The thought of walking up to a stranger and asking them questions drives fear into your bones, and   you would much rather go home and watch TV, rather than face that scary prospect. Next time, have a go at tackling the obstacle head on even if it does scare you. It all comes back to practise, and you’ll never have chance to practise in such a safe environment, at university again. Don’t listen to the ‘self-talk’: ‘Are you mad, I can’t do that!’, ‘people are going to think my ideas are stupid’, ‘nobody will want to hear what I want to say’; sound familiar? We all have that little voice at the back of our minds who tells us we’re not good enough from time to time. It’s impossible to switch it off permanently, but we can ignore it for a while and hit the override button. Give it a go, and you might surprise yourself! Failure: So you step out your comfort zone and put yourself out there, but then it all goes wrong and you feel like you are back to square one. Even though it feels awful in the moment, believe me, you are making progress. In that failure, you can learn about how to approach the situation differently next time. The hardest part can be picking yourself back up again, but push through the fear and if at first you do not succeed, try and try again! Come and talk to us…add some details about what we can offer/how students get in touch All Positive thinking

9 Best Physician Resume Writing Services

9 Best Physician Resume Writing Services As a physician, the most difficult part about getting finding a resume writer is that there aren’t very many specialized physician resume writing services in the marketplace. Resume writing services abound, but most of them cater to the corporate world.So what’s a doc to do?Use this list of the best physician resume writers.If you set out looking for physician resume writers on the internet, you will encounter hundreds of sites with physician resume samples for you to emulate, but few companies who can actually write one for you (and are qualified to do so).This list cuts right to the chase. We’ve sifted through hundreds of reviews and writer credentials to bring you only 9 of the most qualified physician resume writing services.Best Physician Resume ServicesIf you are in a hurry and don’t want to read our detailed reviews below, here is a list of the best physician resume writers:Find My Profession (that's us!) American Association for Physician Leadership ReadyHire Medical Resumes A Write Resume IHire Physicians A-Plus Career and Resume Resume Professional Writers Shark Resumes Dr. JobsAnd now for the detailed reviews...1. Find My ProfessionFind My Profession is not just a top-notch physician resume writing service. We are a global company headquartered in the US on a mission to master effective, ATS compatible resumes that convert into offers.A major perk of Find My Profession is that we are not a one-person shop.Collectively, our team of elite resume writers has experience in 85+ unique industries/professions. This allows us to assign you a professional writer (in the United States) based on your unique background and experience.We are also not a resume factory. We will never use “ghostwriters”. You will have your resume writer’s name, email, and phone number for direct communication.With 100+ 5-star reviews and a 60-day interview guarantee thatspeaks for itself, you can sleep easy knowing that your satisfaction is our #1 priority.Pros:Find My Profession commits to working with each client until they are completely satisfied. Don’t worry about having a limited number of edits, or a set amount of time with your writer.Cons: Find My Profession does not exclusively write physician resumes. Also, with a focus on more senior positions, our entry-level resume service may be a bit pricey for recent graduates.Turnaround: 3-5 business days. Can expedite to 2 business days.Cost: $395-$895Phone: (831) 888-0967Don't take our word for it, check out some of our 5-star reviews.Trustpilot2. American Association for Physician LeadershipAmerican Association for Physician Leadership is a rare organization that exists solely to support physicians as they transition to leadership and management roles in the health care industry. If you are a doc thinking of branching out beyond your practice and moving into a different type of role, this service could be a great fit for you. Training and career guidance are is their primary roles, but they have a comprehensive resume writing service as well.Pros: Physicians looking to undergo a significant change in roles would be in excellent hands with the American Association for Physician Leadership.Cons: This company could be too much of a stretch for your pocketbook. Also, we wish that their reviewers had shared more about their experiences with this service rather than just their star rankings.Turnaround: Not stated.Cost: $2500â€"7500. All packages include LinkedIn, interview preparation, and access to their job bank. The highest price represents a full year of ongoing career coaching.Phone: (800) 562-80883. ReadyHire Medical ResumesReadyHire Medical Resumes is a specialized resume writing service for physicians, nurses, directors, managers, and medical technical staff. A division of A Better Resume in Chicago, the ReadyHire team promises to spend time diagnosing your career trajectory whether you are an entry-level phlebotomist or a chief physician. They can also serve pharma cists and pharmaceutical sales representatives if you are of that professional group’s number.Pros: The initial consultation is absolutely free.Cons: Some idea of pricing would have been a nice addition to the information on the ReadyHire website.Turnaround: A few days with rush service available.Cost: Not stated.Phone: (800) 730-32444. The Write ResumeThe Write Resume writer Kathy Sweeney has been helping people look great on paper for more than two decades. She is a nationally certified resume writer and also happens to specialize in CVs and resumes for physicians. She will begin crafting you the perfect resume by spending a full hour with you on the phone… and will offer you both a 60-day interview guarantee and a 100% satisfaction guarantee on the results. No templates are ever used.Pros: One nice plus about this service is that pricing for doctors is stated separately. Sometimes it can be difficult for docs to figure out where their resume would fall in a pricing system tha t is geared only toward the corporate world, from entry-level to executive.Cons: We were unable to find reviews for this resume writing service on third-party sites like Google, Yelp, and Trustpilot. We did, however, find some great LinkedIn testimonials and we’ve included one below.Turnaround: 7â€"14 days.Cost: $699.Phone: (866) 726-90525. IHire PhysiciansIHire Physicians is both a physician resume writing service and a job search tool. Their resumes have been featured in bestselling resume writing resource books and have won awards. Once your resume is perfected, you also have the option of posting it in their job search system. You can read reviews from job seekers getting resumes done and posting them as well as employers who looked for candidates on the site to fill positions. By all accounts, both parties come away from the experience highly satisfied.Pros: You can see a before-and-after physician resume sample on their website and you will be impressed at the impact these p rofessional writers have made on the subject’s career.Cons: IHire Physicians is a division of IHire.com and it isn’t possible to see reviews for IHire Physicians separately from the larger company.Turnaround: 5â€"7 business days.Cost: $345â€"495.Phone: (877) 316-31186. A-Plus Career and ResumeA-Plus Career and Resume’s owner Karen Silins has a specialty in medical resume writing as well as an impressive list of awards and honors for her resume writing service. She recognizes that in the North American market, the demand for qualified medical personnel is rapidly increasing and she works hard to ensure that her physician clients have a competitive edge. To explain further what she identifies as the unique needs of job seekers in the medical field, she has a dedicated medical resumes page you can check out. In addition to your resume or CV, she can also offer you a LinkedIn profile, social media coaching, interview preparation, and job search strategizing.Pros: This writer is ve ry well qualified and has years of experience.Cons: It would have been nice to get an idea of her price ranges on the website so you can be more comfortable when you call.Turnaround: Not stated.Cost: Not stated.Phone: (816) 942-30197. Resume Professional WritersResume Professional Writers can handle both physician resumes and CVs, depending on the type of position you have set your sights on. They have a vast array of healthcare resume examples on their website that fully demonstrate the depth of their expertise in the field. They have a quick turnaround, although some might consider it too quick. After all, you want to be sure that your resume gets the time and scrutiny it deserves. However, they offer a 60-day interview guarantee on all their writing, giving you additional peace of mind about your investment. They also offer free future updates to their customers.Pros: Resume Professional Writers will work with you to get the job done right and until you are completely satisfied. They offer unlimited revisions on all of their resumes and CVs.Cons: There is little to fault this all-around solid service with, but it would have been nice to see some writer biographies on their website.Turnaround: 1â€"2 business days.Cost: $305â€"485.Phone: (800) 845-05868. Shark ResumesShark Resumes has been in the resume writing business since 2002 and has a specialty in the healthcare and biotechnology industries. A nice bonus is that they are based in Canada, so you will get a favorable exchange rate if you pay in U.S. dollars. In addition to great online reviews on third-party sites, Shark Resumes has dozens of glowing testimonials. Reviewers say they quickly landed ideal positions and salaries after using this service and were blown away by how personable and professional founder Virginia Jeyapal was.Pros: Shark Resumes offers a 90-day interview guarantee and a 100% satisfaction guarantee. They want you to get real results with your resume.Cons: Because the service is in C anada, you might incur a long-distance charge when you call (depending on your phone service). That said, it will be undoubtedly made up for in spades by the advantageous exchange rate.Turnaround: 3â€"4 business days.Cost: $399.Phone: (647) 991-43089. Dr. JobsDr. Jobs is primarily a job posting service that also offers physician resume writing. If you are thinking about getting a resume done and then immediately posting it on a job board, this service in combination with job search membership fees could be an excellent value for you. All of their resume writers are certified and the company has been in the medical resume writing business for over 30 years.Pros: This is a very fast service. If you are truly in a jam and need a resume 4 hours from now, you can get that here.Cons: This is a low-priced, quickie resume writing service without physician resume samples on its website. That said, they do offer guarantees and unlimited revisions. It could be a good choice for new med school grads (and newly graduated PAs and nurses too).Turnaround: Within 72 hours with a 4â€"6-hour rush service available.Cost: $115â€"190.Phone: (800) 482-1303Physician Resume ExampleWondering what it takes to crush a physician resume? Here is a finely honed example (first pageonly) from one of the resume writing services on this list.This emergency medicine physician resume sample is from the #1 service on our list, Find My Profession:Before you choose a professional resume writer, be sure to have a thorough look at all the samples available so you can get an idea of the marketing value your prospective resume writer has to offer you. Your resume and your other positioning documents are your keys to getting the job you want at the salary you deserve.Best Executive Resume Service in AmericaNot worried about finding a company focused on medicine? Want to work with the best of the best? Check out the Best Executive Resume Services.

5 student money-saving techniques anyone could manage

5 student money-saving techniques anyone could manage This article was written by a member of the Debut Contributor Network. Make you Christmas windfall stretch further, with Connor Gottos savvy saving tips. With a (hopefully) generous Christmas offering paired with a hearty student loan freshly deposited in your bank account, the beginning of January is one of the few times of year when your balance will likely be out of the red and into the black no matter how momentarily. But, with sales rife and catch-ups with friends a necessity after the break, its all too easy to blow it all and be back to a life beans on toast with the heating off after no time at all. Before you rush out to find the next New Year ‘bargain’, take five minutes to consider our 5 top money saving tips that anyone (yes, we mean anyone) can follow to keep a healthy bank balance in 2018.   Perspective Spending is all a matter of perspective, and sometimes you have to change that perspective to get the most out of your money. If you see a lump sum in your bank account and get pound signs in your eyes, you’re just going to go out and blow it all in an afternoon. You’ll indulge on eating out order more takeaways buy one too many rounds on a night out and then it’ll be gone. I think about money in terms of specific items â€" meaning, I think of every purchase over £10 in terms of bottles of wine. Now, bear with me â€" it makes sense. If I see a top in a sale for £25, and I kind of like it (mostly because it used to be £50), but I know I’ll hardly wear it, I think ‘I could buy 4 bottles of wine for that, and I’ll probably not wear it more than 4 times’. It doesn’t have to be wine, just find something that you like â€" chocolate, cinema tickets, club entry â€" and think about how many of each you could have for the cost of that one item. It’s simple, but it’s a lifesaver!   £5 per week We all spend at least £5 a week that we don’t need to, so why not put away that much each week for safe keeping. It’s a miniscule amount, you’re not going to miss it, and it means you’ll have a nice little ‘nest egg’ by the end of the year. If you do it religiously, by the end of the year you’ll have a nice £260!   Offers! I’m not one for buying more food than I need, but I’m also not one to miss out on a bargain. Especially if it works out better in the long run! So often, we’ll find something that we buy every week reduced by 50% in the supermarket and still only buy one of them â€" what’s that about?! Especially when it comes to non-perishable items, it makes no sense whatsoever! Think about it in terms of coffee: say you go through a jar each week, and its reduced from £4 to £2, you could buy a month’s supply for £8 instead of the usual £16! Bargain! And, when it comes round to you needing to buy more, it’ll probably be back on offer. So, its win-win really! Of course, then the trick is to not spend the money you’ve saved on things you don’t usually buy, otherwise you just end up spending more #guilty “Do I really need this” We’ve all been shopping with our parents, loaded up the basket, and gone in a total huff when asked, “do you really need all that?” Well, that’s fine when it’s the bank of mum and dad, but when you’re forking out the money yourself, you’ve got to be that little voice in your head. Not just high street shopping trips, the weekly food shop can be a killer for your bank balance, especially if you over indulge. The trick is to only buy what you need â€" no matter how much you want everything down the snack aisle. You’re not at home anymore, and you’re not going to have mum’s banquet every night. Stick to meat and a few veg items per week. You can freeze different meats, so you have a variety, and rotate the veg so you have something different each night. It might sound boring, but when you’ve money left over for an extra night out you’ll soon be thankful! Sell it At the end of the semester, it can be tempting to throw out all of the books that you ‘read’ and never think of those modules again. However, think of how much you spent on them, and how little you used them â€" you might as well get something back! With social media, its easier than ever to sell your old books to other students. If your course has a Facebook group, post them on there. If no one wants them, wait until the beginning of next year when the course starts up again. We all love a bargain, so work out how much they’d cost new online, minus a couple of pounds, and sell them as a bundle. Someone will snatch them up! If all else fails, just stick them on eBay! Connect with Debut on Facebook, Twitter, and LinkedIn for more careers insights.

Say something nice... and say it loud - The Chief Happiness Officer Blog

Say something nice... and say it loud - The Chief Happiness Officer Blog Improv Everywheres latest stunt is right up our alley: They set up a podium and a megaphone on a New York street corner with a plaque that says simply Say something nice. And people do: Question: How could this be replicated inside a workplace? Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Why Your Curriculum Vitae Is Too Short

Why Your Curriculum Vitae Is Too Short There are times when you will not use a traditional resume when applying for a job. You may need to use a functional resume, a professional or executive resume, or you may need to use a curriculum vitae. A curriculum vitae is typically used when you: Are applying for an academic position or a research fellowship You have a lot of publishing credits to your name The company you are applying for asks for a more detailed history of your professional accomplishments If you are in one of these positions, then you need to ensure that your CV is complete. The main difference between a resume and a CV is the detail included in a CV. This means that a CV is going to be much longer. A complete curriculum vitae should include all publications in which youve been published and all relevant training. You should also include a full work history even if it spans across twenty or thirty years. Obviously having all this information will make your CV particularly lengthy. If your CV is not three or more pages, it is likely that you do not have all the information you need to present. Go through your entire career and education history to ensure you have all the information. Hopefully, you have kept complete records so that you know exactly what to put into your CV and the details about each project, publishing, and job. When you have all the details put into your curriculum vitae it will be long, but dont worry, a CV should be that long in order for it to be complete and professional.